Book Review: Zero to 100 Million in No Time
Today I am going to share some insights and lessons I learned reading Ready, Fire, Aim: Zero to a Million in No Time Flat.
Who is The Author Behind Ready, Fire, Aim?
Mark M. Ford is the author, but he goes by his pen name of Michael Masterson. Michael is an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries. He is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting.
First Impression (Before Reading)
When I first heard the title Ready, Fire, Aim I immediately thought to myself this book is about taking action now and not waiting, trying to figure out all the details. As entrepreneurs sometimes we get caught up in the trying to figure out all the details and not taking action.
First Impression (Started Reading)
Immediately after I started reading this book I knew this may be one of the best books on entrepreneurship I have read. It is not the same old book reworded from back in the day. While I was waiting for an appointment, I decided to bring along this book to have the time pass. Then someone approached me and asked what I was reading. When I showed her the book she immediately gave me a face like “yeah right”.
This person was obviously skeptical. This isn’t a book that you read and when you are done you have a $100 million dollars. The Ready, Fire, Aim book is about step by step what needs to be done on your part in taking a business to $100 Million in sales.
Three-Step Sales Process For Entrepreneurs
Masterson is huge on sales and points at that this comes first before anything else.
Step One: Start selling your product, don’t make it perfect just make it ready enough to sell.
Step Two: Sell your product.
Step Three: If your product sells well. Make it better and sell it.
Now this may sound easy and everyone does this, but they don’t. Entrepreneurs usually put their money all over the place. Instead of putting their money into what matters first. This is how failure happens.
Final Thoughts And Your Feedback
Ready, Fire, Aim is a book I could see myself reading again. Have you read this book already? Share your thoughts or may be something you would like to add. I would love to read your comment.
You can pick up a copy of Ready, Fire, Aim: Zero to $100 Million in no time flat.
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